Why we create blends

These days strain names are marketing jargon. No-one is going around and verifying that the “Pineapple Express” at your local dispensary is in fact, “Pineapple Express”. Many brands decide to call a product by a specific name just because “it’s the in flavor this week” rather than performing any genetic/chemical analysis.

When it comes to distillate cartridges (practically all cartridges out there), the strain names get even less meaningful. We separate out the compounds (cannabinoids, waxes and terpenes) and then recombine the desired components to create the perfect distillate. In part because of the prohibition of cannabis and hemp study, science doesn’t know that much about the hundreds of compounds in the plant. So, when marketers say they are staying ‘true to the plant’ it’s appropriate to be skeptical.